Stabicraft® has just picked up three new Best Design Awards for 2021. The awards include; A Gold in the overall Value of Design category, another Gold in Product Design for the 2250 Ultracab WT, as well as a Bronze in Product Design for the 1450 Range.
The Value of Design award is in recognition of 34 Years of Iterative Development. The Judge's comments claimed;
'Stabicraft® is a story of focus and determination. The business started 34 years ago focused on creating a durable replacement to inflatable RIBs. But since going through the Better by Design programme since 2015 the business has stepped it up a gear. It’s introduced new products, significantly increased sales with the introduction of new and redesigned models. It simplified its manufacturing process and won Red Dot Awards. And from a value point of view it’s doubled the business and increased margins too. A strong demonstration of what great design can deliver.'