After working as an apprentice coach builder for a Bluff-based engineering company, Paul almost didn’t get into boatbuilding at all. Asked by a couple of commercial fishermen to produce an ribbed inflatable out of aluminium, he and his mate declined, thinking it was a crank idea and wondering “why would you want to do that?” But, after the many unsuccessful attempts by others, Paul and friend Bruce Dickens scribbled plans onto the back of a napkin to create ‘Ally Duck.’ Stabicraft was born.
Paul is an avid design-thinking convert - an approach that starts with putting the customer first and understanding what their needs are. Engaging with customers early, and failing early has helped Paul transform New Zealand's marine industry and pioneer positive buoyancy aluminium boats.
Under his “Design-Led” approach, Stabicraft has won a number of National and International awards, including Southland Exporter of the Year, multiple boat show honours and a globally prestigious Red Dot design award in 2016.
In 2007, Adams was made a member of the New Zealand Order of Merit for services to business. In 2019, he was inducted into the illustrious Hutchwilco Hall of Fame of marine industry legends.